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Talk to people - friends, neighbors, relatives, other providers in your area. Many parents find care through word of mouth.
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Tell parents of other children you have in care when you have a vacancy. A satisfied parent is the best advertising.
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Join the Child Start's Resource and Referral Program. Many parents find care through this computerized network of providers. The R&R program advertises in local newspapers and on T.V., so parents are aware of this service. The Child Start Referral Program is free to both parents and providers.
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Update your information with the R&R Program as soon as you know of a vacancy. If you are listed with vacancies but have not been getting any calls, check with the R&R Program. Go over your data with a phone counselor. Sometimes, they can suggest changes that will get you more calls.
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Make flyers or signs that announce your business, name, address and phone number. Place these flyers in neighborhood churches, synagogues, libraries, shops, grocery stores, and other businesses.
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Contract with SRS. The state may pay less than your normal rate, but it pays better than vacancies. SRS is a guaranteed, monthly payment.
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Telephone large companies in your area and ask the personnel director to post a sign announcing that child care is available and your phone number.
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Indicate on your business checks that you are a child care provider:
|
Little Day Care
Jane Doe, Provider
Address
Phone |
Jane Doe
Day Care Account
Address
Phone |
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In this way, everyone you write a check to will know you are a child care provider.
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Consider caring for infants and toddlers if you are not already. This is the most difficult care for parents to find.
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Advertise in the Eagle or Penny Power. Both require that you currently be licensed or registered. Penney Power is less expensive. Keep ads neat and simple:
Registered full-day child care in my home. Will provide safe, loving and stimulating care for preschoolers. S.E. Wichita, 555-1111
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Make sure your home looks inviting to parents. You do not have to live in the nicest home on the block, but it should be neat, orderly and clean. Be sure the outside is too. Many parents will drive by before they call.
- Be ready to talk to parents when they call to inquire about your business. How what to tell them and what to ask. You may want to write out a script so you do not forget anything important. Coach your family about what to say when answering the phone so that every call is handled efficiently and courteously.
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Become accredited and/or complete your CDA. Parents like to know that they have their children in quality care.
